🚀 Boost Your Email Deliverability
📥 Insider Tips for Gmail Primary Inbox Success
Hey HercuList Members!
We've discovered a game-changing strategy to help your email ads land directly in Gmail's primary inbox instead of the promotions folder. 🎯
Why Your Emails Might Be Getting Filtered
Gmail's new AI algorithm sorts promotional content strictly and is rapidly changing the face of email marketing. Learning to adapt is crucial. Only 2.41% of marketing emails reach the primary inbox, while over 90% are diverted to the promotions folder (which is still great placement). But following the steps below will insure you have Gmail primary inbox placement.
💡 The Solution: Ad Optimization Techniques
1. Tame Down Your Ads
- Reduce hyper-promotional language
- Minimize images and emojis
- Create a more personal tone
- Make emails feel like one-to-one communication
2. AI-Powered Optimization
We recommend using AI tools like ChatGPT or Perplexity to rewrite your ads.
🧠 AI Prompt Example:
"Rewrite this email advertisement to sound personal and increase chances of landing in the Gmail primary inbox:"
[Paste your current ad]
Test your new AI ad by sending it to a Gmail account with an active promotions folder (keep in mind that we always advise in keeping the promotions folder turned off for everyday use so be sure to turn it back off, or for this testing use a dedicated Gmail account with the promotions folder always active). If it lands in the primary inbox, you are good to go. If it is still going to promotions, you can tell ChatGPT or Perplexity that the ad is still going to promotions and rewrite it to go to the primary inbox. It can often be just a word or two in the subject line or ad body that is keeping the email from the primary inbox. You can also study ads from others that are going to your primary inbox to get a better idea what ads will land there.
3. Quick Optimization Checklist
- Personalize content
- Use minimal links, emojis, and images
- Avoid spam trigger words
- Keep formatting simple
- Test, test, test
By implementing these strategies, you'll dramatically improve your email deliverability and engagement rates.
⚠️ You may find that elaborate, hype-driven ads placed in the promotions folder generate better conversions than more subtle ads in the primary inbox, despite receiving fewer views. Experimentation is key to finding what works best for you.
Questions? CONTACT US.
Best,
The HercuList Team